Behind The Scenes Owning Crani-Yum Energy Drinks

In this episode we sit down with Brett and Jamie from Crani-Yum Energy Drinks!

Get ready for the exciting story of how the business came about and how to deal with rejection early on as business owners.

Intro
What year did you start CraniYum? What did you do prior to this? What was the main driving force behind building CraniYum as a nootropic energy drink and what are the main things people need to know that separate it from other drinks?
Year 1. You have no one buying to start, what’s the first move? Who’s buying?
Sampling and going store to store.
When did you land your first “big” account?
Targeting bigger stores plus online sales.
Year 2. What was the biggest change? What did you learn year 1 that helped streamline year 2? Talk about understanding the cost per can, and how shaving cents makes a huge difference.
Partnering up with John and Leslie as co-owners. Our focus as a team.
Closing thoughts

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